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Relaunches with 17 new body washes.
April 18, 2011
By: TOM BRANNA
Editor
After more than 50 years in the bath and body business, Vitabath is poised to reach a whole new generation of women with the introduction of 17 new moisturizing, sulfate and paraben free body washes in a wide variety of fresh, playful fragrances, said the company. The brand’s revival will begin with the rollout of Lime Citron Basil, exclusive to Costco, in June 2011, followed by the release of the 16 scent Vitabath Fragrance Collection in July 2011. Vitabath’s Lime Citron Basil gelée will re...
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